NEW STANDARD N E W   S T A N D A R D

MILANO ‘s newest store, located in a beautiful cut stone building in the Champs-Élysées district, showcases the brand’s collections of bags, jewelry, and small leather goods.

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“This collection is designed to evoke the sense of having the holiday of a lifetime.” An exercise in luxurious simplicity, each design is cut to maximise the relaxed drape of silks and satins

Homage to Ingmar Bergman at Taikoo Li Sanlitun

Homage to Ingmar Bergman at Taikoo Li Sanlitun
Our story O u r   s t o r y

Look out for classic transitional outerwear that pay tribute to tradition, such as timeless trenches, contemporary workwear jackets and reimagined iconic baseball jackets
Foundation F o u n d a t i o n

Founded in 2023, MILANO was born from a desire to dress beyond the surface — to clothe feeling, movement, and presence. With years of creative exploration and a reverence for quiet beauty, MILANO exists at the intersection of art, craftsmanship, and intention.
Our garments speak in silence. Each piece is shaped not just to fit the body, but to hold the weight of emotion, of story, of soul. In every line, every fold, we trace the poetry of being
Our story O u r   s t o r y

Look out for classic transitional outerwear that pay tribute to tradition, such as timeless trenches, contemporary workwear jackets and reimagined iconic baseball jackets

New collection

Look out for classic transitional outerwear that pay tribute to tradition, such as timeless trenches, contemporary.

Recent arrivals R e c e n t   a r r i v a l s

Look out for classic transitional outerwear that pay tribute to tradition, such as timeless trenches, contemporary workwear jackets and reimagined iconic baseball jackets

Look out for classic transitional outerwear that pay tribute to tradition, such as timeless trenches, contemporary workwear jackets and reimagined iconic baseball jackets
Our
Philosophy

We craft garments as quiet companions, ones that accompany the introspective, the poetic, and the unapologetically soft. This is our way of being – thoughtful, essential, and deeply human.
Our
Ethos

We craft garments as quiet companions, ones that accompany the introspective, the poetic, and the unapologetically soft. This is our way of being – thoughtful, essential, and deeply human.
Brand story B r a n d   s t o r y

Our brand is born from the belief that fashion is more than just what we wear—it is an expression of the soul, a journey that intertwines art, beauty, and meaning. We are inspired by the silent elegance of the world around us, capturing the fleeting moments of nature, the intricate details of craftsmanship, and the quiet power of minimalism.

Brand inspiration B r a n d   i n s p i r a t i o n

We draw inspiration from the beauty found in simplicity, the elegance of nature, and the timeless designs that have graced the world’s most sophisticated minds. Our creations are influenced by the subtle nuances of the natural world—gentle curves, soft textures, and colors.

MILANO was founded in 2023 by Joanna Ellner, a multi award-winning beauty journalist and brand.

Herzog & de Meuron custom furniture at Taikoo Li Sanlitun

MILANO welcomes you to its flagship boutique in the heart of Paris — a singular space where the brand’s essence unfolds in full.
Located on a quiet street near the Marais district, the boutique resides in a historic Parisian building reimagined with minimalist elegance. This intimate setting offers a refined backdrop for MILANO’s collections to breathe, reflecting the brand’s dedication to artistry, emotion, and timeless sophistication.

Herzog & de Meuron custom furniture at Taikoo Li Sanlitun