NEW STANDARD

NEW STANDARD N E W S T A N D A R D

MILANO ‘s newest store, located in a beautiful cut stone building in the Champs-Élysées district, showcases the brand’s collections of bags, jewelry, and small leather goods.

Our story O u r s t o r y

Look out for classic transitional outerwear that pay tribute to tradition, such as timeless trenches, contemporary workwear jackets and reimagined iconic baseball jackets

Herzog & de Meuron custom furniture at Taikoo Li Sanlitun

MILANO welcomes you to its flagship boutique in the heart of Paris — a singular space where the brand’s essence unfolds in full.
Located on a quiet street near the Marais district, the boutique resides in a historic Parisian building reimagined with minimalist elegance. This intimate setting offers a refined backdrop for MILANO’s collections to breathe, reflecting the brand’s dedication to artistry, emotion, and timeless sophistication.

Herzog & de Meuron custom furniture at Taikoo Li Sanlitun

Brand story B r a n d s t o r y

Our brand is born from the belief that fashion is more than just what we wear—it is an expression of the soul, a journey that intertwines art, beauty, and meaning. We are inspired by the silent elegance of the world around us, capturing the fleeting moments of nature, the intricate details of craftsmanship, and the quiet power of minimalism.

Brand inspiration B r a n d i n s p i r a t i o n

We draw inspiration from the beauty found in simplicity, the elegance of nature, and the timeless designs that have graced the world’s most sophisticated minds. Our creations are influenced by the subtle nuances of the natural world—gentle curves, soft textures, and colors.

MILANO was founded in 2023 by Joanna Ellner, a multi award-winning beauty journalist and brand.

Recent arrivals R e c e n t a r r i v a l s